Glad it wasn't in the control of the government, this information. What matters, after all is incentives, which are perfectly aligned with consumer's interests.


AN ARTICLE in this week’s Economist reports on the theft of data from Epsilon, a marketing-services company that sends out more than 40 billion e-mails a year on behalf of many of America’s biggest companies. It seems an outsider managed to get hold of the e-mail addresses and names of some of the individuals whose details are held on Epsilon's systems.

If a flood of dodgy e-mails does now appear, it will certainly damage the reputations of the firms that gave Epsilon their customers’ data. Many of them, including Marriott International, a hotel chain, have been quick to blame the marketing firm for the leak and to alert their customers to the risks. But this may not be enough to spare them from criticism. “Given the size of Marriott, why would you trust a third party to have this [customer] information in the first place?” wrote a disgruntled commenter on the hotelier’s website.”



dangers of sharing emails