Advertising's future has finally arrived

Terrific piece in Strategy + Business on Advertising at The Future of Advertising is Now.  We hear so often how  this and that is going to change – and then when the promises / prognostications are not fulfilled we say that people were ahead of their time or they were wrong or we just forget about it.  For a variety of reasons many many factors need to be in place for a sizable fraction of society is able to take advantage of a technological improvement.  Well the future at least in advertising (and many other components of marketing) is finally here (or at least just around the corner).  Whether it be the much more widespread us  of the Internet, the vastly greater availability of broadband to so many, the integration of internet / email / instant messaging / and all htat into our lives and particularly the lives of those who don’t know life as a teenager or young adult without these tools.  The piece hits on this terrifically well and should not be missed if you are interested in marketing and advertising trends.